Seoul's Ultimate K-Pop Experience for Families: HiKR Ground Guide 2025

Imagine your K-pop-obsessed kids dancing on the same set where BTS filmed Permission to Dance, creating their own music video with professional XR technology, and experiencing what it's like to be a K-pop trainee - all for absolutely FREE. This isn't a dream. This is HiKR Ground, Seoul's ultimate K-pop cultural playground that's revolutionizing family travel in Korea.

Located steps away from Cheonggyecheon Stream in the heart of Seoul, HiKR Ground welcomes 2,500 visitors daily since its July 2022 opening. What sets this 5-story cultural complex apart? It's managed by the Korea Tourism Organization, features cutting-edge technology used in actual K-pop productions, and costs nothing - making it the perfect destination for families looking to immerse their children in Korean pop culture without breaking the bank.

What Makes HiKR Ground Perfect for Families?
Essential Information: Location, Hours & Access
Floor-by-Floor Family Guide
2025 Special Events & Pop-ups
Family Visit Tips & Best Times
Nearby Family-Friendly Attractions

🌟 What Makes HiKR Ground Perfect for Families?

1. 100% Free Admission & Experiences

Unlike most Seoul attractions, every single experience at HiKR Ground is completely free. No hidden fees, no ticket purchases, no expensive add-ons. From professional music video production to interactive K-pop exhibits, your family can enjoy premium entertainment without spending a won (except for optional café purchases).

2. Kids Become K-pop Stars

The 2nd floor K-Pop Ground transforms children from fans into performers. They can choose from 100+ virtual backgrounds, select songs from BTS, BLACKPINK, aespa, NewJeans, and other top groups, control professional lighting, and walk away with their own music video. The experience uses the same XR (Extended Reality) technology that actual K-pop companies use for production.

3. Authentic K-pop Sets

Six meticulously recreated sets bring K-pop music videos to life:

Coin Laundromat: Inspired by BTS's 'Permission to Dance' and BLACKPINK Jennie's solo work
Seoul Subway: aespa's futuristic aesthetic with LED windows
Spaceship Set: aespa's 'Next Level' galactic theme
My Stage: Full-scale broadcast stage with customizable lighting
Color Room: Dance practice studio with color-changing walls
Convenience Store: Authentic Korean aesthetic (2025 addition)

4. Family-Friendly Staff & Multilingual Support

HiKR Ground's unique 'HiKR Entertainment' concept features staff members who role-play as entertainment company employees. The 'CEO' scouts for 'trainees' among visitors, photographers help capture perfect shots, and practice room coaches teach actual K-pop choreography. English-speaking staff are available throughout, especially on the 2nd and 5th floors, ensuring international families feel welcome and supported.

5. Perfect Seoul Location

Located just 2 minutes walk from Jonggak Station (Line 1, Exit 5), HiKR Ground sits in the heart of Seoul's tourist district. It's within walking distance of Myeongdong (10 min), Gwanghwamun (10 min), and Insadong (15 min), making it easy to incorporate into any Seoul itinerary.

📍 Essential Information: Location, Hours & Access

Location & Contact

Address: 40 Cheonggyecheon-ro, Jung-gu, Seoul (Korea Tourism Organization Seoul Center)
Phone: 02-729-9594 / 02-729-9498
Website: hikr.visitkorea.or.kr
Instagram: @hikrground_official (24K followers)

Operating Hours (IMPORTANT!)

⚠️ Different floors have different schedules:

1st & 5th Floors: Daily 10:00 AM - 9:00 PM
2nd, 3rd, 4th Floors (including K-Pop Ground): Tuesday-Sunday 10:00 AM - 7:00 PM
CLOSED MONDAYS (Floors 2-4) - DO NOT visit on Monday if your kids want K-pop experiences!
Last entry: 20 minutes before closing

How to Get There

By Subway (Most Recommended):

Line 1 Jonggak Station, Exit 5 → 2-minute walk (220m) - EASIEST!
Line 2 Euljiro 1-ga Station, Exit 2 → 4-minute walk

From Incheon Airport: Airport Railroad Express (AREX) → Seoul Station → Transfer to Line 1 → Jonggak Station (~5 min) → Exit 5

Look for: Giant purple 'Hi' sign and massive LED media wall - you can't miss it!

🏢 Floor-by-Floor Family Guide

1st Floor: HiKR Wall - The Welcome

A massive 31m x 5m media art wall greets your family with:

BTS's 'Feel the Rhythm of Korea' tourism campaign videos
Giant purple 'Hi' sculpture (perfect group photo spot!)
Tourist gift shop & multilingual information desk

Time: 10-15 minutes

2nd Floor: K-Pop Ground ⭐ THE MAIN EVENT

This is where magic happens. Plan to spend 1-2 hours here - it's the heart of HiKR Ground and what your kids will talk about for months.

🎬 6 Interactive Music Video Sets:

1. My Stage (MOST POPULAR)

Kids' favorite! A full broadcast-quality stage with:

Giant video wall with 100+ virtual backgrounds
Extensive K-pop song library (BTS, BLACKPINK, aespa, NewJeans, SEVENTEEN, ITZY, etc.)
Adjustable professional lighting (color & intensity)
Phone holders provided (parents can record easily!)

2. Coin Laundromat

Instagram's favorite! Recreation of BTS's 'Permission to Dance' MV

3-6. Seoul Subway, Spaceship, Color Room, Convenience Store

Each set offers unique K-pop aesthetics and filming opportunities.

How to Use:

Approach any set and use the nearby touchscreen
Select your K-pop song
Adjust lighting and backgrounds
Record unlimited videos!

Time: 60-90 minutes

3rd Floor: HiKR Atrium

Contemporary Korean art and K-drama filming location exhibits. Time: 15-20 minutes

4th Floor: HiKR Cave & Now

Wellness tourism experiences and rotating pop-up exhibitions. Time: 15-20 minutes

5th Floor: HiKR Lounge

Rest area with Knotted Donut café, tourist information center (multilingual staff), and terrace with Cheonggyecheon views. Time: 15-30 minutes

🎉 2025 Special Events

HiKR Ground regularly hosts special exhibitions and K-pop artist appearances. Current events include:

Season 1 (Mar 25 - Jun 29): Nomad's Hat Shop & PER:SCENT fragrance exhibit
Season 2 (Jul 10 - Oct 31): Hitchhiker's Custom Station & Sport:Lite
Game Culture Festival (Sep 5-14): Large-scale gaming event across all floors

Follow @hikrground_official on Instagram for the latest updates!

👨‍👩‍👧‍👦 Family Visit Tips

Best Times to Visit

Ideal: Tuesday-Friday, 10:00 AM - 12:00 PM (no crowds, zero wait)
Avoid: Weekends, holidays, weekday afternoons after 3 PM

What to Bring

📱 Fully charged smartphone
🔋 Portable charger (essential!)
👟 Comfortable shoes
💳 Cash/card for café (₩5,000-8,000)

🗺️ Nearby Family Attractions

Within 5-10 Minutes Walk:

Cheonggyecheon Stream (0 min - right outside!)
Myeongdong (10-15 min): K-pop stores, street food, shopping

Within 15-20 Minutes:

Deoksugung Palace, Gwanghwamun Square, Insadong, Dongdaemun Design Plaza

Family Itinerary Ideas:

K-pop Day: HiKR Ground → Myeongdong K-pop shops → Cheonggyecheon → Dongdaemun night market

Culture Mix: Gyeongbokgung Palace → Insadong lunch → HiKR Ground → Cheonggyecheon

🎬 Why HiKR Ground is a Must-Visit

HiKR Ground transforms the K-pop fan experience from passive watching to active creation. Your kids won't just see where BTS filmed - they'll become K-pop stars in those same sets, using professional technology, guided by enthusiastic staff who treat them like genuine trainees.

The 100% free admission removes all barriers, making premium K-pop experiences accessible to every family visiting Seoul. Combined with perfect English support, central location, and 2,500 daily visitors who validate its popularity, HiKR Ground represents the ultimate family-friendly K-pop destination.

Remember: Visit Tuesday-Sunday (Floors 2-4 closed Mondays), arrive early for zero crowds, bring portable chargers, and prepare for your kids to spend hours creating their K-pop debut videos!

📋 HiKR Ground Quick Info

📍 40 Cheonggyecheon-ro, Jung-gu, Seoul
🚇 Line 1 Jonggak Station Exit 5, 2-min walk
⏰ Tue-Sun 10:00 AM - 7:00 PM (Mon: Floors 2-4 closed)
💰 FREE admission
📱 @hikrground_official
🌐 hikr.visitkorea.or.kr

See you at HiKR Ground - where every family becomes K-pop stars! 🌟🎤🎬